Cuil: Google's new competitor?

A new search engine was released by former google search engine developers. The search engine they call "cuil" (pronounced as cool) can be found here. 

I tested the search engine and it's pretty fast. The result looks similar to google except for the added images and related content section. The interface looks a lot better than of google while at the same time maintaining a "fast loading" and "simple" page.

I'll be closely watching this cool new search engine. I'll see if this thing will compete against google or it will simply go away.